Abshir

Logo Design | Visual Identity | Photography

ABSHIR is a sustainably conscious fashion brand based in San Diego, California. The brand celebrates African stories through artistry and creates contemporary designs inspired by Ethiopian culture; rich with symbolism and cultural narratives. ABSHIR means "it's all good" in Amharic, one of several languages spoken in Ethiopia. The new logo design features modern sans-serif letterforms with subtle and elegant curves. The seal is a variation of the logo and is in Amharic; which also reads ABSHIR. This was used as a design elements to create brand patterns.