abshir
Fashion
Client: Abshir
About: Contemporary Ethiopian fashion brand with a sustainable approach
Based In: San Diego, California
Project Type: Visual Identity + Brand Strategy + Photography
Intro
Abshir fuses the vibrant tapestry of Ethiopian heritage with contemporary luxury. Established with a deep-rooted connection to its cultural origins, the brand creates limited-edition garments for each collection and offers chic swimwear with unique materials. At the heart of Abshir lies a mission to redefine luxury through the lens of sustainability and its unique combination of culturally infused designs. The brand is dedicated to creating fashion that honors both the environment and the people behind each garment.
Challenges & Goals
01. Integrating Heritage With Modern Luxury:
The challenge was to seamlessly blend the brand's cultural heritage with contemporary designs that communicate the brand's story and honors the craftsmanship of the fashion designer behind the brand.
02. Expanding Market Presence:
As Abshir sought to expand its presence in the luxury fashion market, the challenge was to grow without diluting the brand’s authentic narrative. The goal was to strategically position Abshir in new markets while maintaining its connection to Ethiopian roots and ensuring that its core values of sustainability and social responsibility remained front and center.
Process & Design
Brand Workshop:
The project began with an in-depth discovery phase to understand her vision and identify the roadmap to execute Lilibeth's vision.
Visual Identity:
Visual identity that included a logo design, brand color palettes, typography, and graphics.
Badge Design:
A badge design to create a scalable and versatile system accross various platflorms and marketing materials.
Brand Guidelines:
A comprehensive brand guide was created to ensure consistency across all brand touchpoints and maintain brand integrity as her business continues to grow.
The Brand In Practice
∴ DUALITREE DESIGN ∴
San Diego | California
✉︎ Dualitree@iCloud.com