Ritual

CLIENT: RITUAL

INDUSTRY: DIETARY SUPPLEMENTS

BASED IN SAN DIEGO, CALIFORNIA

LOGO DESIGN + VISUAL IDENTITY

Intro

Ritual is a mushroom based health supplement brand that aims to create a movement for sustainable well-being and creating everyday rituals to heal, learn, grow, and connect.

Challenges & Goals

01. Establishing Visual Foundations:
Ritual needed to establish a strong visual identity that would align and resonate with the health-conscious community who are interested in hollistic health and sustainability. The challenge was to create a visual identity and a logo design that blended traditional and modern design elements.

02. Packaging Design:
The packaging design needed to clearly communicate the brand's essence with a minimalist approach. The challenge was to create packaging designs that would not only protect and present the products in a creative way, but also reflect the brand's values and mission.

Process & Design

Brand Workshop:

The project began with an in-depth discovery phase to understand the goals and identify the roadmap to execute the brand's vision.

Visual Identity:

Visual identity that included a logo design, brand color palettes, typography, and graphics.

Packaging Design:

Sustainable materials for packaging and a minimalist design.

Brand Guidelines:

A comprehensive brand guide was created to ensure consistency across all brand touchpoints and maintain brand integrity as her business continues to grow.

RESULTS

Düalitreë is a creative studio based in Southern California specializing in logo design, branding, and visual art.

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