Ritual
Health
Client: Ritual
About: Mushroom based health supplement brand.
Based In: San Diego, California
Project Type: Visual Identity + Packaging Design
Intro
Ritual is a mushroom based health supplement brand that aims to create a movement for sustainable well-being and creating everyday rituals to heal, learn, grow, and connect.
Challenges & Goals
01. Establishing Visual Foundations:
Ritual needed to establish a strong visual identity that would align and resonate with the health-conscious community who are interested in hollistic health and sustainability. The challenge was to create a visual identity and a logo design that blended traditional and modern design elements.
02. Packaging Design:
The packaging design needed to clearly communicate the brand's essence with a minimalist approach. The challenge was to create packaging designs that would not only protect and present the products in a creative way, but also reflect the brand's values and mission.
Process & Design
Brand Workshop:
The project began with an in-depth discovery phase to understand the goals and identify the roadmap to execute the brand's vision.
Visual Identity:
Visual identity that included a logo design, brand color palettes, typography, and graphics.
Packaging Design:
Sustainable materials for packaging and a minimalist design.
Brand Guidelines:
A comprehensive brand guide was created to ensure consistency across all brand touchpoints and maintain brand integrity as her business continues to grow.
The Brand In Practice
∴ DUALITREE DESIGN ∴
San Diego | California
✉︎ Dualitree@iCloud.com