Diosa esthetics
custom logo design | visual identity
Diosa Esthetics provides a full array of tailored beauty and wellness services based in Orange County, California. Led by Editha, a badass licensed esthetician that launched her business with a mission of creating personalized, luxurious, and transformational experiences for her clients; helping them feel rejuvenated, refreshed and confident. She needed a visual identity for her newly launched business. The goals was to design a visual identity that reflected her mission and positioned her business as an establishment associated with feelings of relaxation, trust, and comfort.
The new logo design features modern serif-letterforms in addition to a sun and moon symbol. This symbol communicates "radiance" "Glow" and "Transformation". The dot located at the center of the "O" evokes the concept of a shrine and a goddess; this design element represent that "you are the center of attention".
DUALITREE DESIGN
San Diego | California
✉︎ dualitree@icloud.com
INSTAGRAM:
▸ Branding & Design @dualitree.design
▸ Visual Art @dualitree.art
▸ Digital Artwork @dualitree.digital
▸ Photography @dualitree.photo