Diosa esthetics

custom logo design | visual identity

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Diosa Esthetics provides a full array of tailored beauty and wellness services based in Orange County, California. Led by Editha, a badass licensed esthetician that launched her business with a mission of creating personalized, luxurious, and transformational experiences for her clients; helping them feel rejuvenated, refreshed and confident. She needed a visual identity for her newly launched business. The goals was to design a visual identity that reflected her mission and positioned her business as an establishment associated with feelings of relaxation, trust, and comfort.

The new logo design features modern serif-letterforms in addition to a sun and moon symbol. This symbol communicates "radiance" "Glow" and "Transformation". The dot located at the center of the "O" evokes the concept of a shrine and a goddess; this design element represent that "you are the center of attention". 

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∴ DUALITREE DESIGN ∴

San Diego | California

✉︎ Dualitree@iCloud.com 

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