2022 jersey designs
FIFA World Cup Qatar 2022
Project: Case Study
About: International football tournament, held every 4 years
Organization Based In: Zürich, Switzerland
Service: Jersey Design
Intro
The FIFA World Cup is an international soccer tournament where the top national teams from around the world compete to be crowned world champions. This tournament is held every 4 years and is one of the biggest sporting events in the world. Qatar 2022 was a tournament of firsts, the first World Cup ever hosted in the Middle East, the first World Cup played in December to avoid the Gulf summer, and as one of the most widely watched sporting events in history. Five billion people tuned in worldwide for the tournament and 1.5 billion tuned in for the climactic Argentina vs France final.
Goals
The goal was to create a unified and cohesive collection that honored 21 qualifying nations and to translate the heritage and spirit of Argentina, Australia, Belgium, Brazil, Canada, Croatia, Ecuador, France, Germany, Japan, Mexico, Morocco, Netherlands, Portugal, Qatar, Saudi Arabia, Senegal, South Korea, Spain, Uruguay and the United States. Each jersey had to remain familiar and needed to be instantly recognisable at broadcast distance for the fans. The designs aimed to send a jolt of patriotic pride through their respective supporters.
Process & Strategy
The process started with an in depth research phase that included the analysis of each of the team's historic designs, folklore, and cultural heritage. Once the research was done, the design process shifted towards experimentation and exploration of different motifs that honor the past and resonates with the new generation of fans.
Creative Solution
At the core of this case study was the idea to create a jersey that becomes more than a uniform. The creative solution focused on distilling the essence of each team into a wearable "flag" that captures heritage, pride, and symbolism of what each team stands for.
Results
Croatia ðŸ‡ðŸ‡·
The classic national symbol of Croatia (Å¡ahovnica) is featured as a red and white checkerboard pattern. The Å¡ahovnica is a visual representation of the Croatian coat of arms that dates back to medieval heraldry and is featured on the national flag. The micro checker pattern in red is balanced by the white squares.
Argentina 🇦🇷
The sky blue and white bands mirror the flag design. It is a color palette that embodies Argentinian identity and history. The sky blue columns sit between the white diagonal brush stroke bands that flow down the jersey. The iconic Adidas, 3 stripes hug the shoulder.
France 🇫🇷
Known as Les Bleus, features a royal navy blue jersey design that is decorated with pin point stars that form a subtle structured constellation, which is an ode to L’Hexagone (referring to France being known as "the hexagon" for it's shape).
morocco 🇲🇦
Alaouite red design glazed in overlapping scallop arches that are reminiscent of zellige tilework and features a Quranic green accent color for the collar and sleeves.
netherlands 🇳🇱
The Netherlands is often associated with the color orange because of its royal family, the House of Orange-Nassau. This dynasty, dating back to William of Orange, has become a symbol of the country's national identity and pride. The Eternal Oranje design is rendered with a triangular tesselation that bloom over the torso and shoulder.
portugal 🇵🇹
Scarlet and green arrived with the 1911 flag, red stands for revolution and green for the hope of the sea fairing nation. The jersey features a deep scarlet red overlayed with a subtle diamond lattice inspired by Lisbon’s azulejo facades.
brazil 🇧🇷
After the 1950 Maracanã heartbreak, (Brazil's shocking loss to Uruguay in the 1950 World Cup final in the Maracanã stadium in Rio de Janeiro) Brazil adopted the vibrant yellow to eclipse the memory of their old white strip and embody the country's optimism. The design features a canary yellow shirt with lime green waves that spiral (a nod to the movement of Samba). Samba is a Brazilian dance that is characterized by a lively, syncopated rhythm.
usa 🇺🇸
The 1777 Stars & Stripes defined red, white, and blue. The jersey designs features a clean white base with fine vertical pinstripes that gives it a refined look and is inspired by American baseball motifs.
spain 🇪🇸
The rojo-gualda color pairing dates to royal standards of the late 18th century and is a spanish term that refers to the colors of the Spanish flag. This design features the rojo-gualda with diagonal designs that radiate upward like a sunset and is complemented by a deep blue sleeve that balances the asymetrical design.
Australia 🇦🇺
Green and gold are Australia's official sporting colors and an instant signal of "Aussie" pride. The jersey designs feature waves that ripple over the torso, while the sleeves feature geometric lines that accentuate the shoulders.
Japan 🇯🇵
Samurai blue began as a tribute to the aizome indigo dye of Edo-era culture and now stands for resilience. The color and style is also a reference to the noragi jackets of rice farmers.
saudia arabia 🇸🇦
Green consideered a sacred color in Islam and white evokes purity. The jersey design features a kaleidoscopic palm pattern that saturates the jersey with emerald tones. While the white sleeve mirrors the flag's sword blade.
ecuador 🇪🇨
Yellow simbolizes the equatorial sun, blue and red complete the tricolor of liberty. Subtle yellow rays are featured on the jersey to represent the sun.
qatar 🇶🇦
Deep maroon traces back to the region's prized purple dye and the serrated white border marks historic unity with the Gulf. Geometric designs spin accross the torso and feature 9 points. The sleeve is separated by the serrated edge that resembles the nation's flag.
uruguay 🇺🇾
The sky blue shirt was first adopted in 1910 after a local club (River Plate) wore the color and humbled Argentina after a 3-1 win. The national team used it for "good luck". The jersey design features tiny white sun flares that shimmer as players move.
south korea 🇰🇷
The vibrand red reflects the positive yang of the taegeuk and fuels national teams known for their relentless energy. The jersey features subtle tiger stripes that burst towards the center, invoking the nation's guardian spirit.
germany 🇩🇪
Black and white recall the Prussian colors worn in Germany's first international match; gold accents symbolize unity post reunification. The jersey design features gold toned Bauhaus zig zags that carve throughout the white.
belgium 🇧🇪
Belgium's post revolution flag represented courage (red), determination (black) , and prosperity (yellow). The Belgian team is known as "De Rode Duivels". The jersey feature small graphite tridents that wrap around the torso and shoulder.
senegal 🇸🇳
Green, gold and red wave in the 1960 independence flag. The colors echo pan-African unity. The jersey features lion mane swirls that cover the torso and the shoulder.
canada 🇨🇦
Red and white became official with the 1965 maple leaf flag. Red represented sacrifice and white for the snowy horizons. Maple leafs were designed to created a digital camo that is balanced by the white sleeve.
mexico 🇲🇽
The green stand for independence and hope. Concentric spirals radiate across the jersey that represent unity. The design is balanced by using the red color featured in the Mexican Flag. This color pays tribute to the national heroes who have fought for Mexico over the years.
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