visual identity + brand strategy

 

package overview
This full scale branding package includes a complete, high-impact Visual Identity + Brand Strategy for your business. We dive deep into your business to help you establish a solid brand foundation that aligns with your vision and develop your brand strategy to create a brand that is not just seen, but felt. From strategy to visuals, it’s designed to fully align your business with your vision, giving you the tools to stand out. The ultimate solution for an all-encompassing brand transformation. 
 
This Package is Perfect For You If:  
  • You are a founder or business owner who is ready to scale and 
This is NOT for you if: 
  • You are only looking for visual changes to your brand
What's Included:
  • Art direction & Brand Strategy
  • Primary Logo Design & Secondary Logo Designs
  • Seal / Badge Design
  • 7 Rounds of revisions
  • Brand Typography
  • Custom Color Palette for your brand
  • Secondary Color Palette
  • 20 Images and Graphic elements to go with your brand
  • 20 High resolution Mockups to showcase your new Logo Design & Brand in a variety of marketing applications
  • Brand Guidelines to ensure consistency and clarity across the brand
  • Brand Patterns
  • 7 Custom Brand Wallpapers (mobile & desktop)
  • Instagram Branding (profile branding, highlight covers)
  • 7 Social Media Visuals/posts
Timeline:
  • 5 - 7  weeks
Project Investment:
  • 9,100 

what's included

Brand-Workshop

Brand Workshop:

Every Project begins with the Brand Workshop. This is a 1:1 in-depth interview and discussion to understand your vision and discover key insights about your business.

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Logo Designs:

Your logo is more than a symbol, it’s the face of your brand. Designs are created to encapsulate the unique essence of your brand to establish recognition and increases brand memorability. 

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Brand Strategy:

Brand strategy is where the heart of your business meets design. This process goes deep into understanding your business's core; the mission, values, positioning, and audience. A solid brand strategy ensures your business resonates with your audience, creating a long lasting emotional connection.

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Color Palette:

 Colors evoke emotion, they’re emotional triggers that shape how people feel about your brand. Your brand will have a curated selection of colors to communicate your brand's personality and visual language.

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Brand Graphics:

Visuals are key to brand recognition, customized assets add depth, energy, and character to your brand. Whether it’s for marketing, social media, or your website, these visuals will be your go to assets for consistent, eye catching content.


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Revisions:

 Collaboration and feedback is a key part of the process. 7 rounds of revision are included to ensure the designs are refined over time to achieve the best outcome. 

Brand-Guide

Brand Guidelines:

Your brand guidelines are the roadmap to maintaining a consistent and professional look across all platforms. This guide includes everything from logo usage to color speficifications, typography rules, and graphic placements. Creating consistency that protects brand integrity. 

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Brand Typography:

 A curated selection of fonts that align with your brand's personality and visual language. Adding a distinctive flair to all brand communications. These fonts will make sure your brand’s personality comes through in every word.

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High Resolution Mockups:

 Wondering how your logo and designs will look in real life? With professional mockups, you'll be able to visualize your brand in a variety of real-world scenarios and environments.

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Social Media Branding:

In the digital space, social media is where your brand gets seen, so it has to capture attention and it needs to communicate your brand's essence. You'll be equipped with custom social media elements, profile images, and highlight covers. Whether you’re posting stories or building your grid, your social presence will be cohesive, polished, and on-brand, ensuring you captivate your audience with every post.

Seal

Badge Design:

 A complementary logo variation that adds a layer of depth to your brand.  Think of it as your logo’s sidekick, perfect for social media profiles, packaging, or anywhere you want to leave a branded mark. Adding a layer of distinction and prestige to your brand. 

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Brand Pattern:

 Custom brand patterns are the unsung heroes of visual consistency. Whether used for packaging, backgrounds, or promotional materials, a custom pattern designed just for your brand adds an extra layer of depth and attention to detail. It’s the little details like these that truly elevate your brand above the competition.

Choice of 7 Bonus Designs:

Box Label, Sticker, Signage, Packaging, Poster, Business Card, Stationary, Hang Tags, T-Shirt, Food Menu, Merch, Box, Bag, Banner, Billboard, ID Badge Card, Canvas, Postcard.

*Does not include physical printing*

portfolio

01. schedule a call
 This is a 15 minute discovery call to learn more about you, your business, your brand, and your current position.  

Objective:
  • Address any questions that you may have.
  • Book a timeslot and get started with your brand evolution.
02. Brand Workshop
Every project begins with the Brand Workshop. This is where your brand's journey begins. It’s a deep dive discussion about your vision and your business to establish your brand’s design direction. This ensures every design decision is in harmony with your brand and all of its design language.
 
 What's Included:
  • 1:1 discussion throughout the project and staying up to date with the process along the way. 
03. design 
Your brand identity is your brand's first impression to everyone that comes in contact with your business. All the information gathered from the Brand Workshop is translated into a creative, expressive, and unique visual solution that embodies your business' essence.
 
04. Final delivery 
Following the Design phase, you will be fully prepared to showcase and launch your newly transformed brand. You will be equiped with the necessary assets and tools to maintain a consistent and memorable experience for your audience accross all brand touch-points.
 

the results

An impactful brand identity that has the power to transform your business. The Full Scale Visual Identity + Brand Identity Package is a powerful step towards building a brand that not only stands out but also sets your business up for growth and communicates your mission in a way that resonates with your audience. This package offers the ultimate solution for an all-encompassing brand evolution. This package is designed to evolve your entire brand from the ground up. It sets the foundation for long-term success by combining strategy and design to create a consistent, powerful presence. With this package, your business is equipped to scale. 

Recognition & Memorability

Your brand will communicate a strong and cohesive visual language that establishes the foundation to a memorable brand that is instantly recognizable.

adaptability

Your brand shouldn’t just look good in one place, it needs to flex across a variety of platforms such as websites, social media, and more. Your brand will be equipped with a flexible and adaptable design system that is created to evolve with your business as it grows. This ensures your branding remains relevant and effective over time.

Differentiation

Your brand will clearly communicate it's own unique vision and will stand out in your industry. Positioning your brand to communicate effectively with your audience.

connection

 A brand is more than just visuals; it’s how people connect with you emotionally and the associations they have with your brand. The brand elements are created to resonate on a deeper level, helping you form lasting connections with your audience. This isn’t just about branding, it’s about telling your story. . 

Trust & Credibility

A professional brand builds trust instantly, communicating to your audience you mean business. Professional designs and strong brand communication will build confidence in your audience and create a solid connection with your brand. 

increased value

Strong branding doesn’t just make your business look good, it adds real, measurable value. A polished, cohesive brand identity positions you as a stand out force in your industry, allowing you to charge more and command respect from the get-go. Your brand will forge a deeper connectionto create an elevated brand experience.

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∴ DUALITREE DESIGN ∴

San Diego | California

✉︎ Dualitree@iCloud.com 

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