SHIFT®
THE BRANDING PROGRAM FOR YOUR BRAND REFRESH.
ESTABLISH YOUR FOUNDATIONS
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WHY YOUR MARK MATTERS
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SHAPE BRAND PERCEPTION
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DÜALITREË SHIFT®
ORIGIN® delivers a solid foundation to launch with confidence and impact. The strategy-led program is for new and early-stage businesses preparing to enter the market. It is designed to help you take the ideas, the passion, and ambition you already have and shape them into a brand with a clear direction, credibility, and cohesion. This is where your vision becomes tangible.
WHY SHIFT
- Brand Story
- Brand Values
- Brand Mission & Promise
- Brand Positioning
- (UVP) Unique Value Proposition Statement
- Defined Ideal Target Audience
- Brand Tagline
- Brand Elevator Pitch
(01) BRAND WORKSHOP
Every new project begins with the Brand Workshop. This is a 1:1 collaborative session to uncover key insights, understand your vision, and align with future ambitions.
(02) BRAND STRATEGY
Every new project begins with the Brand Workshop. This is a 1:1 collaborative session to uncover key insights, understand your vision, and align with future ambitions.
(03) LOGO SYSTEM
Every new project begins with the Brand Workshop. This is a 1:1 collaborative session to uncover key insights, understand your vision, and align with future ambitions.
- Primary Logo
- Secondary Logo
- Wordmark
- Brandmark
- Seal
(04) VERBAL IDENTITY
Every new project begins with the Brand Workshop. This is a 1:1 collaborative session to uncover key insights, understand your vision, and align with future ambitions.
(05) VISUAL IDENTITY
Every new project begins with the Brand Workshop. This is a 1:1 collaborative session to uncover key insights, understand your vision, and align with future ambitions.
- Creative Direction
- Brand Color System
- Brand Typography
- Supporting Brand Graphics
- Brand Ephemera
- Brand Mockups & Visuals
- Brand Guidelines
(06) BRAND ACTIVATION & EXPERIENCE
Every new project begins with the Brand Workshop. This is a 1:1 collaborative session to uncover key insights, understand your vision, and align with future ambitions.
◉ INTERNAL
After SHIFT® you'll have ...
◎ EXTERNAL
Shift helps you shift from uncertainty to greater confidence and alignment. Gains a clearer direction, a stronger framework for future decisions, and the reassurance of knowing the brand has been built with thought, strategy, and long-term use in mind. That often reduces decision fatigue, restores momentum, and helps the founder feel more grounded in what they are building and where they are headed.
(01) WHO THIS IS FOR
- Founders / Key decision-makers.
- For brands shifting into their next era with a contemporary brand identity.
(02) PARTICIPATION
- SHIFT® is best accomplished through a committed & collaborative process.
- Founders / key decision-makers actively participate in workshops, meetings, conversations, and presentations that ensure alignment & efficiency.
(03) WHAT'S INCLUDED
- Brand Strategy
- Logo System
- New Visual Identity
- Digital Brand Guidelines
(04) INVESTMENT
$ 4,500
(05) TIMEFRAME
4 - 5 Weeks
DÜALITREË IS A CREATIVE STUDIO BASED IN SOCAL SPECIALIZING IN BRAND IDENTITY, ILLUSTRATION, AND BRAND STRATEGY.
