lollipoplily
Fashion
Client: Lollipoplily
About: Fashion brand with a faith-based approach
Based In: Orange County, California
Project Type: Visual Identity
Intro
Lollipoplily is a fashion brand created by Lilibeth, her mission is to be a beacon of light in the industry, inspiring women to love themselves, empower each other, connect with their faith, and embrace self-expression through fashion.
Challenges & Goals
01. Establishing Visual Foundations:
As a newly established brand, Lollipoplily needed to establish a strong visual identity that would resonate and align with her vision for the brand. The challenge was to create a modern visual identity while sublty incorporating elements that simbolize faith, confidence, and growth.
02. Translating The Vision:
Lillibeth had a clear and passionate vision for her brand and the challenge was to translate that vision into a visual identity that resonated with women from various backgrounds, united by their interest in fashion and faith. The challenge was to avoid overly literal interpretations of religious symbols, instead opting for a design that was elegant and timeless.
Process & Design
Brand Workshop:
The project began with an in-depth discovery phase to understand her vision and identify the roadmap to execute Lilibeth's vision.
Visual Identity:
Visual identity that included a logo design, brand color palettes, typography, and graphics.
Badge Design:
A badge design to create a scalable and versatile system accross various platflorms and marketing materials.
Brand Guidelines:
A comprehensive brand guide was created to ensure consistency across all brand touchpoints and maintain brand integrity as her business continues to grow.
The Brand In Practice
∴ DUALITREE DESIGN ∴
San Diego | California
✉︎ Dualitree@iCloud.com