lollipoplily
Fashion Brand
Client: Lilibeth Founder of Lollipoplily
About: Fashion brand with a faith-based approach
Based In: Orange County, California
Branding Service: Visual Identity
Intro
Lollipoplily is a womenswear brand created by Lilibeth, her mission is to be a beacon of light in the industry, inspiring women to love themselves, empower each other, connect with their faith, and embrace self-expression through fashion.
Goals
As a newly established brand, Lollipoplily aimed to carve out a unique space in the fashion industry by blending contemporary style with faith-driven values. The challenge was to create a modern visual identity that subtly incorporated elements symbolizing faith, confidence, and growth, without resorting to overt religious symbolism.
The goal was to establish a strong visual foundation that captured Lilibeth’s vision for her fashion brand. The designs and the visual identity needed to reflect confidence, timelessness, and personal growth, while weaving in personal significace. It needed to be versatile and scale across different platforms and marketing materials. It was important that the brand resonate with women from all backgrounds while maintaining a unique voice rooted in authenticity and spiritual inspiration.
Process & Strategy
From the start, it was clear that the brand wasn’t just about only selling fashion, it was about creating emotional resonance with a female audience that shared Lilibeth's core values. We set out to weave subtle symbolism of faith and empowerment into every design choice. Every element needed to feel aligned, elegant, and flexible. The philosophy was simple: create a visual system that feels like an extension of the values Lilibeth champions: love, faith, strength, and authenticity.
The project began with a collaborative brand discovery session, diving deep into Lilibeth’s story, her motivations, and her personal aspirations for the brand. From there, we crafted a cohesive visual identity system that included a logo inspired by the hummingbird, a calming yet bold color palette, and typography that balanced softness with modernity. A brand badge was designed to act as an alternative mark, perfect for apparel tags, social media graphics, and future merchandising.
Finally, a full brand guideline document was created to ensure consistency as the brand continues to expand. Throughout the entire process, the focus remained on clarity, adaptability, and emotional connection.
Brand Workshop:
The project began with an in-depth discovery phase to understand her vision and identify the roadmap to execute Lilibeth's vision.
Visual Identity:
Visual identity that included a logo design, brand color palettes, typography, and graphics.
Badge Design:
A badge design to create a scalable and versatile system accross various platflorms and marketing materials.
Brand Guidelines:
A brand guide was created to ensure consistency across all brand touchpoints and maintain brand integrity as her business continues to grow.
Creative Solution
The visual identity for Lollipoplily introduces a contemporary style. The logo reflects growth and upward momentum, subtly symbolizing faith and hope without being overt. The color system blends calming neutrals with energizing accents, striking a balance between groundedness and vibrancy. The typography is both approachable and refined, allowing the brand to move seamlessly from digital content to physical products. Together, the design elements create a cohesive and flexible system that positions Lollipoplily as both a fashion brand and a source of empowerment.
Logo Designs:
New visual identity included a new logo design, color palettes, typography, and graphics. The logos for Lollipoplily were designed to convey growth, boldness, and elegant.
Badge:
New visual identity that included a new logo design, color palettes, typography, and graphics.
Brand Patterns:
Brand patterns were created to extend the visual language. These patterns add texture and flexibility across marketing materials while maintaining the brand’s modern and refined identity.
Brand Colors:
The color palette combines deep greens, warm whites, supported by subtle pastel greens. Together, the palette evokes calm, trust, and modern sophistication, aligning with the brand’s ethos.
Results
Since unveiling the new identity, Lollipoplily has established a strong foundation for growth. The brand’s cohesive visuals have helped build trust and credibility with its early audience, while its flexible assets have made scaling across marketing materials effortless. Most importantly, the brand now visually communicates its deeper mission of faith driven empowerment, opening the door for authentic connection with its community. The new identity captures not just what Lollipoplily sells, but what it stands for.
∴ DUALITREE DESIGN ∴
☼ California ☼
✉︎ Dualitree@iCloud.com